Cookie Policy

1. What is a cookie?

Cookies are small text files that are installed in the browser of the User’s computer in order to record his/her activity. They send an anonymous identifier which is going to be stored in such computer in order to surf in a much easier way by, for example, allowing Users who have already signed up to access the areas, services, promotions or contests reserved exclusively for them without having to sign up on every single visit. They can be also used to measure audience, traffic and navigation parameters, session time and/or monitor progress and the number of entries. The User is advised that this website uses cookies.

Rochford Motors shall seek to ensure the establishment of appropriate mechanisms in order to obtain the authorization of the User to install the required cookies. Nevertheless, it has to be taken into account that in accordance with legislation, it shall be understood that (i) the User has given his/her consent if the configuration of the browser is changed and this disables the restrictions preventing the entry of cookies and (ii) that the referred consent is not needed to install those cookies which are strictly necessary to provide a service which has been expressly required by the User (by means of previous register).

2. The cookies we use

Below figures a list of the most important cookies Rochford Motors is using:

Name of the cookie	Origin	Purpose of the cookie	Expiration
seat_acceptcookie	SEAT, S.A.	Is used to not display again the cookies information bar, once the user has closed it.	Two years
AMCV_F050097853468AB4 0A490D4C%40AdobeOrg	Adobe Marketing Cloud	Adobe Marketing cloud Visitor ID.	Two years
__a0s_connectionTime	Adobe	Stores the date of first time user comes to SEAT site.	Two years
__a0s_chosenCar	Adobe	Stores the current car selected.	Browser session
__a0u_hasNumConf	Adobe	Stores how many configurations user has.	Two years
__a0s_carCurrencyTotal	Adobe	Stores currency and features amount money added in features.	Browser session
__a0s_invisit	Adobe	Stores a Boolean to figure out if user remains on the actual visit.	30 minutes
__a0s_isLanding	Adobe	Stores landing page name through which user arrive to SEAT site.	Browser session
__a0s_ppv	Adobe	Stores previous page view parameter in order to find out the page percentage viewed.	Browser session
__a0s_previousPageName	Adobe	Stores previous page name.	30 minutes
__a0s_previousReferrer	Adobe	Stores previous referrer.	30 minutes
__a0u_pageViews	Adobe	Stores an amount page viewed, for visit and visitor.	Two years
__a0z_daysLastVisit	Adobe	Stores milliseconds format date since last user visits the site.	Three years
__a0s_visitTimeCount	Adobe	Stores milliseconds format for visitor time on site.	Two years
__a0z_visitorTimeCount	Adobe	Stores milliseconds format for visit time on site.	Two years
__a0z_daysLastVisit_s	Adobe	Stores readable text since last user visit.	30 minutes
__a0z_newRepeat	Adobe	Stores New/Repeat depends if user visit SEAT site for the first time or not.	Two years
__a0z_visitNum	Adobe	Stores a visit num counter.	Two years
_sdsat_landing_page	Adobe DTM	Stores landing page name through which user arrive to SEAT site and the time in milliseconds.	Browser session
_sdsat_lt_pages_viewed	Adobe DTM	Stores an special last touch page viewed counter.	Two years
_sdsat_pages_viewed	Adobe DTM	Stores a page viewed counter.	Browser session
_sdsat_session_count	Adobe DTM	Stores a session counter.	Two years
_sdsat_traffic_source	Adobe DTM	Stores landing page name through which user arrive to SEAT.	Browser session
s_cc	Adobe Analytics	Stores if cookies are enabled (simply set to "true")	Browser session
s_pvs	Adobe Analytics	Stores a page viewed counter.	Browser session
s_tspent	Adobe Analytics	Stores in a milliseconds data format the time spent on visit.	Browser session
s_sq	Adobe Analytics	Stores information about the previous link that was clicked on by the user.	Browser session
mbox	Adobe Target Standard	Stores a number of values to manage how your visitors experience Target campaigns.	Two weeks

Notwithstanding the foregoing, the User can configure his/her browser in order to be notified about the reception of cookies and to prevent the installation thereof in the system¹.

Nevertheless, turning off the cookies could modify the performance of the website. Please read the instructions and guides regarding your browser for more information. It is possible that some cookies used in this website are not linked to Rochford Motors This is due to the fact that some pages of the website present contents from other webs belonging to third parties (as a YouTube video, for example). Rochford Motors is not able to control the configuration of such cookies as the aforementioned content has its origin in another web. You have to check with the other websites of said third parties in order to get information if you are considering a change of your preferences regarding the settings of the cookies.

1 When using Microsoft Internet Explorer, in the option of the menu Tools, select Internet Options and access to Privacy.

When using Firefox, in case of Mac in the option of the menu Preferences, select Privacy and access to the section Show cookies and, in case of Windows in the option of the menu Tools, select Options and access to Privacy and then, Use customs setting for history.

When using Safari, in the option Preferences, select Privacy.

When using Google Chrome, in the option of the menu Tools, select Options (Preferences in Mac) and access to Advanced and then, in the option Setting, Contents in the section Privacy and, finally select Cookies in the dialogue box Content settings.